An online system has been introduced by Saudi Arabia’s General Entertainment Authority to streamline entertainment license applications. A special launch event was held on Wednesday for investors and interested parties to learn about the new application portal and the various licenses that were recently introduced.
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According to Sultan Al-Fakeer, the GEA's chief operations officer, the aim of providing a variety of licenses is to promote investment in the entertainment industry, which is a crucial and promising sector. He mentioned that the new online platform provides an uncomplicated and transparent way to apply for licenses.
The Kingdom is issuing permits to boost investment in the entertainment sector and achieve the strategic goals of Vision 2030. The GEA has introduced entertainment seasons in each city and region this year, urging local investors and small and medium businesses to get involved. The aim is to make things as easy as possible, so the online license application portal was introduced.
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On Wednesday, the Invest in Entertainment event took place at the Riyadh International Convention and Exhibition Center, drawing hundreds of investors and stakeholders from the government and private sectors interested in the entertainment sector. Attendees had the opportunity to network and make connections while GEA officials provided information on the new online licensing system and permit procedures. Various entertainment-related activities and venues are available, including live performances, events, theme parks, entertainment centers, leisure facilities, and live entertainment in coffee shops and restaurants. Apart from that, it is worth noting that these venues provide a range of services that include crowd organization and management, ticket sales, talent management, and the operation of entertainment facilities.
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Al-Fakeer stated that the exhibition introduced a format of speed networking meeting to speed up business contacts and information exchange for future cooperation. The exhibition is set to travel to other cities in the Kingdom next year.
He said that the majority of the attendees at the networking event were investors from Saudi Arabia.
Al-Fakeer announced that a new exhibition would soon be launched to attract Saudi and foreign investors to invest in Saudi Arabia.
Siham International Trading Company's president and founder, Siham Hassanain, joined the event to network with investors to create a leading Saudi brand that operates to the highest standards.
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"We have 11 years of experience in the market," she informed. We focus on restaurants, branding, and catering, with our head office located in Jeddah. Our goal is to establish local restaurants that meet international standards.
Hassanain, owner of Zodiac Cuisine, Kooz Karak, and Milk and Butter, expressed her happiness attending the event and mentioned that working with GEA as part of Jeddah Season had been a positive experience for her company.
She announced that she will be taking part in Riyadh Season, and her initial London restaurant will launch next month.